Ciara had been building her personal training brand on Instagram for years. Her energy, her message, and her love for helping women feel strong were all there, but she didn’t have a website to back it up. That made it hard to turn curious followers into clients. There was nowhere to explore her services, learn more about how she works, or get a real feel for her style. What she really wanted was a space that felt like her coaching, supportive, welcoming, and clear. Something that made clients feel seen, safe, and ready to take that first step with her.

We started from scratch and built everything around Ciara’s personality: warm, confident, and empowering. The brand we created, logo, colors, design, voice, reflects the way she makes people feel in her sessions: strong, supported, and completely at home. The website tells her story in a real and relatable way. It walks visitors through who she is, what she offers, and how they can start working with her. We kept everything clean, modern, and mobile-friendly, so it works for her audience on the go. Behind the scenes, we built something really special: a private client portal. When her 1-on-1 clients log in, they’re greeted by name and get a full overview of their training journey. They can check their personalized workout plan, track their workouts, and stay motivated with daily motivation. Everything is easy to update, and Ciara can create new workouts, or update videos anytime. For clients with one-off plans, the portal still gives them access to what they need, while showing them what they could unlock if they choose to upgrade. It’s clear, smart, and built to grow with her business. Everything is simple on the backend too. Ciara can manage client info, track progress, and make updates without touching any code.

Now, Ciara finally has an online presence that reflects who she is and how she shows up for her clients. The site feels like her style, it’s uplifting, bold, and full of personality. New clients get a clear, welcoming experience right away. Current clients feel supported and motivated between sessions. And Ciara gets back more time to focus on coaching, knowing her site is doing the work behind the scenes. She’s no longer stuck in the DMs, trying to explain everything over and over. Now she’s got a real system in place, a platform that supports her, scales with her, and feels 100% like her brand.